MEANING OF CANDLE COLORS
The meaning of candle colors here in our Florida Balm Creative Lab plays a key role in every new product we create. We work to infuse the power of color and scent together in our products in order to achieve specific emotions and perceptions. Our goal is to use the strong power of smell combined with color to evoke specific emotions, feelings and memories associated with nature, Florida life, fun. The symbolism and meaning of colors can be very powerful and meaningful. The meaning of colors isn't arbitrary... there are very definite affects colors have on our psychology and our perception. When we create every new scented product/fragrance, we always integrate the power of color. A great source for more information on the meaning of colors (that we use in our creative lab) is here. For a little insight into color usage in our Florida Balm products:
Florida balm logo: meaning of colors
Florida Balm Green: we use a very specific shade of green for our logo and packaging. This shade of green representing the color of palm tree leaves and tropical foliage is mixed with a slight burst of yellow Florida sunshine to evoke the feelings and emotions of happiness and tranquility, and a love for nature and our environment.
Florida Balm Blue: our shade of blue used in our logos and packaging is the color of water found in our hidden Florida springs, and on the beaches of Key West. It is peaceful, calming and beautiful! We combine our Florida Balm Green and Florida Balm Blue together to signify the best of Florida, and our favorite aspects of nature found here.
Color Symbolism and Meanings of our candles and soaps
Nature, foliage | happiness, fertility, new growth, health, eco-friendly, spring, good luck
Ocean, water | peace, tranquility, trust, cleanliness, calm
Flamingos | caring, romance, love, affection, tenderness
Mermaids, flowers | mystery, royalty, elegance, grace, wisdom, wealth
Metal | power, security, intelligence, mystery, wealth
Fruit, spices | energy, warmth, dependable, vibrant
Sunshine | joy, optimism, cheer, delight
Flowers, heart | love, ambition, power, strength, passion, excitement